Global Communications Report 2014

Dieter Brockmeyer

Dieter Brockmeyer

In Europe the number of Facebook users – compared to the Internet connections available – is much lower than in most other countries around the world. This is the result of the Diplomatic Council “DC Global Communications & Social Media Report 2014”. According to this report only one third (38%) of all European Internet users use Facebook. In comparison: in Australia Facebook users amount to 75%, in Brazil 77%, in India 92% and in Thailand even 96%.

In his function as the Chairman Global Media Forum Dieter Brockmeyer addresses these and other topics. With regards to the current report he explains: “The anti-social-networks campaign of the data privacy activists have shown negative impacts. In particular, European SMEs refrain from using Facebook” says Dieter Brockmeyer. Hence, Facebook is a network for private contacts in Europe while in other regions of the world it is used for private and business purposes. However, European SMEs, especially those ones with export business, should not be discouraged to use Facebook”.

The „DC Global Communications & Social Media Report“ can be obtained for 1.200 € plus VAT. The report is available free of charge for DC members.

Global Medical Tourism Report 2014

Dr. Bettina HorsterThe health care industry is facing huge challenges and changes now and in future. Medical Tourism is just one of those changes happening in the field. People have travelled with the purpose to undergo medical treatment since ancient times. “However, only since the 1980’s, travelling for medical reasons has been recognised as a rapidly developing global market” says Dr. Bettina Horster, Chairwoman of the Diplomatic Council Global Healthcare Forum.

On the other hand people travelling for leisure expect medical treatment in emergency cases on a top level. Meanwhile this is a necessary precondition in order to attract tourists other than backpackers. These countries do not only need the facilities but also need to inform the tourists.

The increase in technological and medical research and developments, augmented product consciousness and globalisation are among the most infl uential trends that affect the medical industry. National health care systems, health insurance companies and hospitals urgently need to understand how medical travel is and will be affecting their national health care plans, insurance reimbursement schemes and guest patients’ vs. hospitals’ legal position in case of malpractice or otherwise.

Current issues lie in the fact that there is a global defi cit of information about medical tourism which hinders the industry’s potential. This is often due to countries wishing to maintain a competitive advantage, or a result of limited information having been collected or recorded. Medical tourism often provokes ethical and legal discussions causing concern for the industry. Nevertheless, measures are being taken to minimise these factors with new laws, such as the proposed EU Directive for Cross-Border Health Care, and third parties being established. Even though there is a large number of accreditation bodies, other issues are rooted in the absence of a uniform international hospital accreditation system and the varying quality of medical services provided.

The desire to find answers on so many questions about the impact and likely growth of medical tourism resulted in this study “Medical Tourism: Profit from Global Health Care.” A big „thank you!“ to the authors who wrote this important report!

The „DC Global Medical Tourism Report“ can be obtained for 1.200 € plus VAT. The report is available free of charge for DC members.