RTAd is the DC Global Media Innovator 2018

The Diplomatic Council (DC) a United Nations accredited global think tank, has named UK based RTAd, part of ionoco Holdings and its Adgile Platform as the recipient of the DC Global Media Innovator (GMI) 2018.

RTAd Limited (Real Time Advertising), is the customer facing company that manages the proprietary advertising-creation platform, Adgile. The Adgile platform was designed by founder Simon Ingram based on ionoco’s core technology and was developed by ionoco’s development team. This prestigious award was announced at the DC All Nations Gala in Frankfurt.

The GMI Board explains: “The Adgile suite of products provides dynamic content creation and programmatic scheduling in a single technically and legally compliant platform and has been used by brands such as Bet Victor, RTL and Littlewoods with recent clients including Sky Adsmart, MediaLaan and RTL. Content created on the Adgile platform has been delivered to fifty broadcasters in the UK, within 2 hours of creation and the system has also been rolled out in Europe with live playout of real time dynamic adverts in France and Belgium. Recently launched, Adgile Play, part of the Adgile Suite, is used for the 24/7 playout of dynamically controlled infomercial channels, allowing the client to change prices and offers on products through an online control panel, in real time. This enables advertising in near or actual real time using data from live sources. It delivers files to broadcasters that are compliant with technical and legal standards, all in in an automated process. Clever!”

Dieter Brockmeyer, Chairman DC Global Media Forum, says: “RTAd again is a great pioneering company making advertising a pleasant experience for customers. After V-Nova and Emblematic Group in previous years this is another strong global Innovator. Again, our board did a marvelous job!”

The Diplomatic Council is a global think tank, business network and charity foundation in special consultative status with the United Nations. The Global Media Innovator recognises the company that has the greatest influence on the advancement of the digital world society. The winner is carefully selected by a top-class board made up of eight international and independent media and IT experts.

The Global Media Innovator was launched two years ago, with the award going to the British company V-Nova that has developed a revolutionary technology to transmit huge data volumes through existing data cables – an innovation that provides the basis for many new digital offerings and services around the world. The second Innovator the following year went to Emblematic Group in Santa Monica, a pioneer in Virtual Reality.

Members of the 2018 GMI board were: Ijeoma Onah, Founder Nigerian International Film Summit (Lagos), Dato’ Ng Wan Peng, COO Malaysia Digital Economy Corporation, MDEC (Kuala Lumpur), Moeed Ahmad, Head of Incubation & Innovation Group at Al Jazeera Media Network (Doha). Blair Westlake, Principal MediaSquareup (Seattle), Ian Wightman, VP Research and Operations at IHS Markit Inc. (Austin), Ed Hall, Expert Media Partners (London), Robin Eckermann, Eckermann Associates (Canberra) and Jo Groebel, DDI (Berlin).